Hi, I'm Dan, a Project Manager in New York City.
As an experienced digital project manager, I lead websites, digital products, and integrated marketing campaigns from discovery through launch. I currently manage a portfolio of six accounts, with a track record of client renewals and account expansion.
My core competencies span evaluating client needs, defining scopes of work, developing budgets, building key account relationships, managing multiple workflows, and owning project financials.
Coming from a creative agency background, I've partnered with clients and teams across a range of industries including financial services, hospitality, e-commerce, real estate, publishing, and arts & culture.
I keep cross-functional teams, including creative, engineering, media, and strategy, aligned. My mission is to deliver digital experiences that serve business goals and exceed expectations.
Sia/Ready Set Rocket | 07/2024 - Present
Digital Producer
As a digital producer at Sia/Ready Set Rocket, I manage multiple projects across six client accounts, leading websites, digital products, and integrated marketing campaigns from discovery through launch. I serve as the bridge between creative, media, strategy, development, and client teams, anticipating roadblocks and keeping projects on-time and in-scope.
I've led ground-up website design and development for major clients, including a full rebuild for a premier NYC cultural institution and a six-team professional sports league site, each with a year of ongoing feature development and maintenance. My experience also includes supporting paid media teams on campaigns across social, search, programmatic, and display. I own project budgets with a focus on efficiency, resource utilization, and profitability.
Utility | 11/2023 - 03/2024
Product Manager
Supported product discovery and feature prioritization for the design prototype of a messaging and monetization platform for content creators, working with cross-functional design and engineering teams to align the product with business goals.
The Charles Group | 07/2021 - 11/2023
Digital Project Manager
Partnered with account and leadership teams to evaluate client needs, define scopes of work, calculate budgets, and build key account relationships. Across multiple concurrent workstreams, I managed clients and third-party stakeholders to keep collaboration smooth, while closely monitoring project costs to mitigate risk.
Once Upon a Time Marketing | 10/2020 - 07/2021
Junior Digital Project Manager
I managed and delivered websites and digital paid media assets, coordinating a team of internal and external contributors to keep projects properly resourced and objectives clearly communicated. I owned the accuracy and completeness of all project timelines, reports, roadmaps, and associated documentation.
Lovage Inc. | 04/2017 - 04/2020
Digital Producer
I balanced project management and creative responsibilities across concurrent web projects, supervising every step of production to keep strategy, design, and development aligned with each client's business goals and quality standards. I was also Associate Producer on the agency's award-winning short film "There's Something in the Water," which screened at regional, national, and international festivals, earned a Vimeo Staff Pick, and was officially recognized by the Texas State Senate.
Contract Employee (Advantage Resourcing, TEKSystems, Freelance) | 2014 - 2017
Digital Marketing Specialist
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Increased the social media footprint of clients by educating them on tools and best practices, running paid advertisements, and developing custom content. Provided Facebook business page expertise for the digital campaign management team.
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Utilized programmatic advertising training to build, update, and edit online display advertising campaigns.
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Led the social media strategy, content creation, and community management for a key non-profit client, that conveyed their voice, style, and mission with the support of the larger marketing team.
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Created video content for musician on a cross-country tour and a promotional video for fashion studio, Taylor Lane Designs, to support their showcase at Boston Fashion Week.
Contract Employee (Advantage Resourcing, TEKSystems, Freelance) | 2014 - 2017
Digital Marketing Specialist
-
Increased the social media footprint of clients by educating them on tools and best practices, running paid advertisements, and developing custom content. Provided Facebook business page expertise for the digital campaign management team.
-
Utilized programmatic advertising training to build, update, and edit online display advertising campaigns.
-
Led the social media strategy, content creation, and community management for a key non-profit client, that conveyed their voice, style, and mission with the support of the larger marketing team.
-
Created video content for musician on a cross-country tour and a promotional video for fashion studio, Taylor Lane Designs, to support their showcase at Boston Fashion Week.
Sia/Ready Set Rocket | 07/2024 - Present
Digital Producer
As a digital producer at Sia/Ready Set Rocket, I manage multiple projects across six client accounts, leading websites, digital products, and integrated marketing campaigns from discovery through launch. I serve as the bridge between creative, media, strategy, development, and client teams, anticipating roadblocks and keeping projects on-time and in-scope.
I've led ground-up website design and development for major clients, including a full rebuild for a premier NYC cultural institution and a six-team professional sports league site, each with a year of ongoing feature development and maintenance. My experience also includes supporting paid media teams on campaigns across social, search, programmatic, and display. I own project budgets with a focus on efficiency, resource utilization, and profitability.
Utility | 11/2023 - 03/2024
Product Manager
Supported product discovery and feature prioritization for the design prototype of a messaging and monetization platform for content creators, working with cross-functional design and engineering teams to align the product with business goals.
The Charles Group | 07/2021 - 11/2023
Digital Project Manager
Partnered with account and leadership teams to evaluate client needs, define scopes of work, calculate budgets, and build key account relationships. Across multiple concurrent workstreams, I managed clients and third-party stakeholders to keep collaboration smooth, while closely monitoring project costs to mitigate risk.
Once Upon a Time Marketing | 10/2020 - 07/2021
Junior Digital Project Manager
I managed and delivered websites and digital paid media assets, coordinating a team of internal and external contributors to keep projects properly resourced and objectives clearly communicated. I owned the accuracy and completeness of all project timelines, reports, roadmaps, and associated documentation.
Lovage Inc. | 04/2017 - 04/2020
Digital Producer
I balanced project management and creative responsibilities across concurrent web projects, supervising every step of production to keep strategy, design, and development aligned with each client's business goals and quality standards. I was also Associate Producer on the agency's award-winning short film "There's Something in the Water," which screened at regional, national, and international festivals, earned a Vimeo Staff Pick, and was officially recognized by the Texas State Senate.
Contract Employee (Advantage Resourcing, TEKSystems, Freelance) | 2014 - 2017
Digital Marketing Specialist
-
Increased the social media footprint of clients by educating them on tools and best practices, running paid advertisements, and developing custom content. Provided Facebook business page expertise for the digital campaign management team.
-
Utilized programmatic advertising training to build, update, and edit online display advertising campaigns.
-
Led the social media strategy, content creation, and community management for a key non-profit client, that conveyed their voice, style, and mission with the support of the larger marketing team.
-
Created video content for musician on a cross-country tour and a promotional video for fashion studio, Taylor Lane Designs, to support their showcase at Boston Fashion Week.
Education
University of North Texas
Bachelor of Arts in Radio, Television, and Film
Minor in Philosophy
Certifications
Certified ScrumMaster®(CSM)
I had the pleasure of working closely with Dan Villanueva on several projects, and I can confidently say that he is a highly skilled and dedicated professional. Dan's ability to think critically and find innovative solutions to complex problems is truly impressive. He consistently demonstrates strong leadership qualities and excellent communication skills, which greatly contribute to the success of any team he is a part of. It's been a privilege collaborating with Dan, and I highly recommend him to any organization seeking a talented and motivated individual.
It was a privilege to work alongside Dan at The Charles Group. He consistently impressed me with his dedication, professionalism, and exceptional skills in project management. Dan's role was pivotal in steering numerous high-stakes website projects toward success. His adeptness in managing milestones, navigating technical solutions, and coordinating teams across both development and design was instrumental in our achievements at TCG. Dan was a valuable team member and a great person to work alongside, always ready to lend a hand, collaborate effectively, and jump on a late-night Google Meet when a deadline needed to be met. He would be a tremendous asset to any team or organization. I highly recommend him without hesitation.
Dan is simply amazing at wearing multiple hats within a given instance. When I worked with him at Lovage, in one day, he would be managing roles of being a design consultant, a creative director on a website, and a team member on any client production (website or video). He has done a stellar job at acquiring a multi-dimensional tool kit to flourish in all aspects of the design process from inception to shipping, including website UI/UX work, Photography, Videography, content writing, and editing, and social media. In Dan, you will find a one-stop-shop for design or curiosity for learning that will help him tackle anything you throw at him.
Dan is the model for effortless collaboration. I had the honor of working with him on several projects over the years and I was repeatedly blown away by his ability to both understand and solve problems. Dan’s knack for organizing and expressing the details of a project are invaluable during the creative process. I also have complete trust in his ability to interpret, expand upon, and execute creative direction. On top of it all, Dan is a joy to work with. His poise under pressure and seemingly infinite patience are aspirational.
Dan began doing freelance work for me when Lovage was just a babe in its infancy. Growing with the company over the years, I watched him blossom into a self-managed producer who was able to handle clients and tasks directly while often developing solutions and new ideas in order to meet or surpass goals. He has a great attitude, is terrific with clients, and eager to expand his skillset, as needed, to accommodate updates in the constantly-evolving online (and creative industry, at large) space.
Stephanie M. Casey, Founder of Lovage Inc.