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Education

University of North Texas

Bachelor of Arts in Radio, Television, and Film

Minor in Philosophy

Certifications

Certified ScrumMaster®(CSM)

Hi, I'm Dan, a Project Manager in New York City.

As an experienced digital PM, my core competencies include evaluating client needs, defining scopes of work, calculating budgets, developing key account relationships, managing multiple workflows, and monitoring and managing project costs.

Coming from a creative agency background, I've been fortunate to work with clients and teams across a variety of industries such as hospitality, e-commerce, real estate, publishing, and more. 

I am a Certified ScrumMaster, capable of applying agile methodologies that facilitate collaboration and create innovative and impactful digital solutions.

My mission is to partner with stakeholders and collaborate with cross-functional teams to create digital experiences that serve business goals and exceed expectations.

Sia/Ready Set Rocket  | 07/2024 - Present

Digital Producer

Collaborated with cross-functional teams to shape the product strategy and key features for the design prototype of a messaging and monetization platform for content creators. Achieved our goal through competitor research, stakeholder interviews, and prioritizing essential features.

Utility | 11/2023 - 03/2024

Product Manager

Collaborated with cross-functional teams to shape the product strategy and key features for the design prototype of a messaging and monetization platform for content creators. Achieved our goal through competitor research, stakeholder interviews, and prioritizing essential features.

The Charles Group | 07/2021 - 11/2023

Digital Project Manager

Engaging with account and leadership teams to assess client requirements, delineate project scopes, estimate budgets, and foster vital account relationships. Overseeing clients and third-party stakeholders across multiple workstreams to promote seamless collaboration. Vigilantly monitoring and controlling project expenditures to minimize risks.

Once Upon a Time Marketing | 10/2020 - 07/2021

Junior Digital Project Manager

Managed and delivered websites and digital paid media assets by ensuring projects were sufficiently resourced and objectives were clearly communicated with a team of internal and external contributors. Responsible for ensuring accuracy and completeness of all project timelines, reports, roadmaps and associated documentation.

Lovage Inc. | 04/2017 - 04/2020

Digital Producer

Produced, modified, and consulted on website builds with informed content strategy, SEO-friendly content, and purposeful design. Developed and executed the creative strategy for a rebrand and website build for a NYC based experiential marketing agency.

Contract Employee (Advantage Resourcing, TEKSystems, Freelance) | 2014 - 2017

Digital Marketing Specialist

  • Increased the social media footprint of clients by educating them on tools and best practices, running paid advertisements, and developing custom content. Provided Facebook business page expertise for the digital campaign management team.

  • Utilized programmatic advertising training to build, update, and edit online display advertising campaigns.

  • Led the social media strategy, content creation, and community management for a key non-profit client, that conveyed their voice, style, and mission with the support of the larger marketing team.

  • Created video content for musician on a cross-country tour and a promotional video for fashion studio, Taylor Lane Designs, to support their showcase at Boston Fashion Week.

Contract Employee (Advantage Resourcing, TEKSystems, Freelance) | 2014 - 2017

Digital Marketing Specialist

  • Increased the social media footprint of clients by educating them on tools and best practices, running paid advertisements, and developing custom content. Provided Facebook business page expertise for the digital campaign management team.

  • Utilized programmatic advertising training to build, update, and edit online display advertising campaigns.

  • Led the social media strategy, content creation, and community management for a key non-profit client, that conveyed their voice, style, and mission with the support of the larger marketing team.

  • Created video content for musician on a cross-country tour and a promotional video for fashion studio, Taylor Lane Designs, to support their showcase at Boston Fashion Week.

Contract Employee (Advantage Resourcing, TEKSystems, Freelance) | 2014 - 2017

Digital Marketing Specialist

  • Increased the social media footprint of clients by educating them on tools and best practices, running paid advertisements, and developing custom content. Provided Facebook business page expertise for the digital campaign management team.

  • Utilized programmatic advertising training to build, update, and edit online display advertising campaigns.

  • Led the social media strategy, content creation, and community management for a key non-profit client, that conveyed their voice, style, and mission with the support of the larger marketing team.

  • Created video content for musician on a cross-country tour and a promotional video for fashion studio, Taylor Lane Designs, to support their showcase at Boston Fashion Week.

Lovage Inc. | 04/2017 - 04/2020

Digital Producer

Produced, modified, and consulted on website builds with informed content strategy, SEO-friendly content, and purposeful design. Developed and executed the creative strategy for a rebrand and website build for a NYC based experiential marketing agency.

Once Upon a Time Marketing | 10/2020 - 07/2021

Junior Digital Project Manager

Managed and delivered websites and digital paid media assets by ensuring projects were sufficiently resourced and objectives were clearly communicated with a team of internal and external contributors. Responsible for ensuring accuracy and completeness of all project timelines, reports, roadmaps and associated documentation.

The Charles Group | 07/2021 - 11/2023

Digital Project Manager

Collaborating with account and leadership team to evaluate client needs, define scopes of work, calculate budgets, and develop key account relationships. Managing clients and third-party stakeholders across various workstreams to facilitate smooth collaboration. Closely monitoring and managing project costs to mitigate risk.

Sia/Ready Set Rocket  | 11/2023 - Present

Digital Producer

Manage timelines, budgets, and deliverables to ensure on-time, in-scope projects. Serve as the bridge between creative, media, strategy, development, and client teams, anticipating roadblocks and providing solutions to keep projects on track. Coordinating paid media campaigns (social, search, programmatic, display). Owning project budgets with a focus on efficiency, resource utilization, and revenue flow, reporting updates on a weekly basis.

Utility | 11/2023 - 03/2024

Product Manager

Collaborated with cross-functional teams to shape the product strategy and key features for the design prototype of a messaging and monetization platform for content creators. Achieved our goal through competitor research, stakeholder interviews, and prioritizing essential features.

  • LinkedIn

I had the pleasure of working closely with Dan Villanueva on several projects, and I can confidently say that he is a highly skilled and dedicated professional. Dan's ability to think critically and find innovative solutions to complex problems is truly impressive. He consistently demonstrates strong leadership qualities and excellent communication skills, which greatly contribute to the success of any team he is a part of. It's been a privilege collaborating with Dan, and I highly recommend him to any organization seeking a talented and motivated individual.

It was a privilege to work alongside Dan at The Charles Group. He consistently impressed me with his dedication, professionalism, and exceptional skills in project management. Dan's role was pivotal in steering numerous high-stakes website projects toward success. His adeptness in managing milestones, navigating technical solutions, and coordinating teams across both development and design was instrumental in our achievements at TCG. Dan was a valuable team member and a great person to work alongside, always ready to lend a hand, collaborate effectively, and jump on a late-night Google Meet when a deadline needed to be met. He would be a tremendous asset to any team or organization. I highly recommend him without hesitation.

Dan is simply amazing at wearing multiple hats within a given instance. When I worked with him at Lovage, in one day, he would be managing roles of being a design consultant, a creative director on a website, and a team member on any client production (website or video). He has done a stellar job at acquiring a multi-dimensional tool kit to flourish in all aspects of the design process from inception to shipping, including website UI/UX work, Photography, Videography, content writing, and editing, and social media. In Dan, you will find a one-stop-shop for design or curiosity for learning that will help him tackle anything you throw at him.

Dan is the model for effortless collaboration. I had the honor of working with him on several projects over the years and I was repeatedly blown away by his ability to both understand and solve problems. Dan’s knack for organizing and expressing the details of a project are invaluable during the creative process. I also have complete trust in his ability to interpret, expand upon, and execute creative direction. On top of it all, Dan is a joy to work with. His poise under pressure and seemingly infinite patience are aspirational.

Dan began doing freelance work for me when Lovage was just a babe in its infancy. Growing with the company over the years, I watched him blossom into a self-managed producer who was able to handle clients and tasks directly while often developing solutions and new ideas in order to meet or surpass goals. He has a great attitude, is terrific with clients, and eager to expand his skillset, as needed, to accommodate updates in the constantly-evolving online (and creative industry, at large) space.

Stephanie M. Casey, Founder of Lovage Inc.

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